Category Archives: Blog
Creating Emotional Experiences
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0Creating an emotional experience is really important in our industry. A recent article on inc.com explains why. Here is an excerpt. “Experience is about the emotions we have when we interact with brands. I believe we’re not just marketers anymore. We’re not even stewards of experience. We’re ambassadors of experience and we own the milliseconds that make up the journeys that our customers travel with us on in our marketing, in our sales, our support, and increasingly, even in the products we design and develop,” said John Mellor, Vice President of Strategy, Alliances and Marketing, Adobe. “We know that…
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